Carvers Hill Farm was acquired by the Griffiths Family in 2007. Most of the land was initially farmed for arable crops in a stunning valley overlooking the North Wessex downland. The ground is some of the most productive in England (green sand over chalk), but the southwest-facing banks of the Farm were set aside for sheep grazing on wildflower and grassland meadows. This, however, was tempting potential for viticulture. There was also local speculation that the Romans had once planted a vineyard in close proximity to Carvers Hill Farm.

So, in early 2020, a specialist English viticulture commissioned a detailed analysis of the soil and climate there.

The results were very encouraging. The terroir, rich in greensand nutrients with a grey chalk base, was deemed ideal for planting vines. The climatic tests were also positive, helped by the southwest-facing slopes, which provide excellent solar exposure. A further benefit related to the prevailing winds in the valley is that it can mitigate the settlement of mildew and other diseases.

So, in the Spring of 2021, the team from Vinescapes, planted 22,000 vines across 6 hectares of wildflower and grassland slopes.